![]() In 2019, Saint Laurent launched its lifestyle-brand Rive Droite, in which exclusive merchandise, collector's items, and curated experiences are made available at Paris and Los Angeles. In 2017, Vaccarello chose Charlotte Gainsbourg, daughter of Serge Gainsbourg and Jane Birkin, as face of the A/W 2017 campaign. In April 2016, Anthony Vaccarello was appointed creative director. The company revived its haute couture collection in 2015, under Slimane. Īfter his appointment, Slimane moved the design studio to Los Angeles, Slimane's home the couture atelier would remain in France. Following the accusation, Saint Laurent canceled Colette's order for its Spring 2014 Collection, despite Colette stocking the brand since 1998. In October 2013, Colette received a letter from YSL accusing it of selling counterfeit products that seriously damaged the brand. Parisian boutique Colette began selling shirts with the line "Ain't Laurent without Yves." Saint Laurent requested the store stop selling the shirts (which it did on its online store). Slimane drew inspiration for the name change from the ready-to-wear line Rive Gauche’s name when it first launched, “ Saint Laurent Rive Gauche”. ”Yves Saint Laurent” and the YSL vertical monogram logo would remain for accessories and its L’Oréal-owned cosmetics line. ĭespite Slimane previously working with the house, there was controversy following his appointment, particularly after the announcement the ready-to-wear line would be rebranded “Saint Laurent” (dropping “Yves” from its name). In 2016, Slimane left Saint Laurent and Anthony Vaccarello was appointed creative director, a position he still holds as of August 2022. In 2015, Slimane announced he would revive Yves Saint Laurent's couture line. Slimane previously worked with Dior Homme until 2007. In 2012, Kering announced Hedi Slimane replaced Stefano Pilati as creative director for YSL. In January 2010, its Chicago boutique on Oak Street also closed. markets of San Francisco and New York (including the company's Madison Avenue location, its first-ever store in the United States). The following few years proved to be tumultuous for the company, with YSL stores closing in the key U.S. ![]() Yves Saint Laurent died of brain cancer in 2008. " Chanel freed women, and Saint Laurent gave them power," Pierre Bergé was quoted, reflecting on his career and impact on fashion, "I created the contemporary woman's wardrobe." In 2004, Tom Ford departed the company and Stefano Pilati, an Italian-born designer became creative director. In 2002, after years of poor health, drug abuse, depression, alcoholism, and criticisms of YSL designs, Saint Laurent closed the couture division of YSL. Designs by Tom Ford For YSL were chosen Dress of the Year by the Fashion Museum in 20. In 1999, Kering purchased YSL and hired Tom Ford to design the wonderful ready-to-wear collection, while Yves Saint Laurent himself would design the haute couture collection. Slimane departed two years later to head couture menswear at Dior Homme. In 1997, Pierre Bergé appointed Hedi Slimane as collections and art director and relaunched Rive Gauche Homme. In 1993, Saint Laurent was sold to pharmaceuticals company Sanofi. However, by 1992, the company's profits were in decline and its share price had fallen. The brand expanded in the 1980s, and early 1990s, with men's and women's fragrances, and its cosmetic line in 1978. Models in cocktail dresses (A/W 1965) by Yves Saint Laurent inspired by Piet Mondrian art, 1966 Saint Laurent's muses included Loulou de La Falaise, Betty Catroux, Talitha Pol-Getty, Catherine Deneuve and Laetitia Casta. Saint Laurent is credited with initiating the broad, shoulder-padded style in 1978, that would go on to characterize 1980s fashion. YSL's designs often featured designs influenced from traditional Chinese clothing, as well as themes from Pop Art, Ballets Russes, and Picasso. In an attempt to democratize fashion, YSL began producing ready-to-wear in 1966, with its launch of Rive Gauche, and is considered to be the first to popularize the concept. In 1966, YSL debuted Le Smoking, a tuxedo suit for women. During the 1960s and 1970s, YSL popularized the beatnik look, safari jackets, tight pants, and thigh-high boots. The brand's logos were designed in 1963 by A. The eponymous brand was established in 1962 by designer Yves Saint Laurent and his partner, Pierre Bergé. ![]() Yves Saint Laurent dress (A/W 1981) inspired by Matisse's La Blouse Roumaine (1940)
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